Our Team

Roberto Moctezuma

Roberto is the CEO of Fractal River. He is also a Venture Advisor at Mercury Fund, a Growth Advisor to Spruce and Amify, as well as an Entrepreneur-in-Residence at Rice University’s Entrepreneurship program and at Station Houston.

Roberto began his career as a software developer, co founded a startup pioneering electronic fund transfers in Mexico that grew to $50M, and joined Compaq (acquired by Hewlett-Packard) in 1995.

During the next 15 years, he took on multiple roles of increasing responsibility in eCommerce, sales, marketing, product management, operations, IT and general management. He created Compaq’s eCommerce business in all Latin American countries, managed Operations for HP’s $8B direct business in the Americas region, scaled HP’s Desktop Solutions Global Business Unit into a $450M USD global business, and successfully executed the $240M acquisition and integration of Neoware, Inc.

For the past nine years he has been working with startups, accelerators, universities and venture capital groups to help entrepreneurs grow faster. This includes being a speaker and coach at multiple events including SXSW. He created an accelerator program designed for Impact Ventures, Softtek’s intrapreneurship program, and leads the Houston Growth Startups meetup.

Roberto continues to code, apply data science to interesting datasets, and play Go and video games as time permits.

Danielle Quinton

Danielle is a VP of Growth at Fractal River where she partners with startups to create executable and measurable strategies, compelling customer experiences and streamlined operations.

Danielle is a leader with a strong reputation for delivering business value. Her 25+ year career began at Hewlett-Packard where she held roles of increasing responsibility in both IT and Operations. In addition to her 20 years at HP, Danielle has held strategic leadership positions in Public Sector, Healthcare and Banking. The persistent themes throughout these roles are project leadership, process improvement, customer experience management, executive advising and strategic planning. Danielle has led major workstreams for mergers, acquisitions and outsourcing. Her IT experience includes commercially-off-the-shelf (COTS) implementations, custom developed software projects, and IT implementation projects.

Danielle has facilitated strategic planning sessions for various companies and organizations for nearly two decades. She is passionate about leading strategic business transformation and data-driven operational improvement initiatives focused on delivering enhanced customer experiences and internal efficiencies.

Danielle is actively involved in her community volunteering her time at National Charity League, KidsFirst (a non-profit for families of abuse), Alzheimer’s Association, as a soccer coach, and Booster Board member. Her free time is spent gardening, scuba diving, hiking and enjoying family time.

Erik Lundberg

Erik is a Growth Data Analyst at Fractal River where he helps startups define and implement growth strategies. He dives into data to create visualizations and discover insights that enable growth possibilities, improve business results and optimize customer experience. He also supports the implementation of analytical and operational tools that automate processes and operations across sales, marketing, customer success, operations and product.

Erik has a background in digital marketing, data analysis, and tooling. Previously he built eCommerce advertising tools that reduced the manual time needed per account, allowing his team to increase MRR per person by 60%. He also consulted companies ranging from small two-person teams to large multinational corporations on their eCommerce efforts and created reporting dashboards that allowed them to easily understand performance through graphs and charts. He has worked on Google, Facebook, Instagram, Amazon, Bing and Pinterest.

Erik also has experience creating go-to-market and product strategies in-house at venture-backed startups as well as performing due diligence for startups seeking venture funding.

Based out of Denver, Erik spends his free time exploring the many nearby National Parks and Forests either by foot, bike or ski. Erik graduated in Economics from the University of Michigan.

Ria Bhatnagar

Ria is a Venture Designer at Fractal River where she works with startups and growups to define and implement strategies as well as create effective financial and operational models.

Ria has over seven years of experience raising investment capital and grants for social enterprises and not-for-profits in Asia-Pacific as well as providing investment readiness support to them in areas of business planning, financial modeling and operational strategy.

She recently moved to Houston from Singapore and prior to moving she was working for the National Council of Social Service, a Singapore Statutory Board organization, pioneering and implementing new business models and funding structures to help grow the social sector in Singapore.

Ria is passionate about the social sector and spends her spare time volunteering at The Junior League of Houston. She is also part of the launch team at ImpactHub Houston and Southern Impact Investing Alliance in Houston and a co-organizer of the Houston Social Entrepreneurship Meetup..