We work with technology growth startups that have initial product/market fit and are building their go-to-market capabilities to scale up.
What do we do?
Clarify your company strategy and purpose. Structure the path towards the vision of the company into well-defined horizons and translate them into execution. Make it real as you move from milestones to metrics and dashboards.
Increase company focus, operational capabilities and team productivity while building an awesome culture. Prepare for your next capital inflection point and beyond with clear Objectives and Key Results (OKR) and integrated operational and financial models that optimize your growth path.
Understand your customers and improve segmentation. Create qualitative and quantitative personas. Identify their buying journeys and the triggers that drive them. Analyze key players, buying styles and value drivers to improve conversion rates.
Get data-driven insights that allow you to improve your value proposition and increase product/market fit.
Define your sales and marketing approach grounded on a solid understanding of the buyer’s journey. Create marketing goals, key messages and your content strategy. Optimize your sales process with clear stages, activities, and support tools. Plan your pipeline and lead generation activities. Establish a robust customer success strategy to drive loyalty and retention.
Define clear roles and responsibilities for your marketing, sales and customer success teams. Automate your sales and marketing processes and leverage technology to improve lead quality and volume, increasing win rates and quota attainment.
Apply process and analytics discipline for improved business visibility as a foundation for high-velocity scaling. Model your growth processes and tool your key metrics. Develop a robust analytics infrastructure that will support real-time dashboards, exploratory analytics, data science and predictive models.
Optimize your technology stack to better identify and attract customers, enrich your datasets and support more effective and efficient operations. Increase early, mid and late-stage retention and drive customer lifetime value improvement.