The Fractal River Blog
The Scale Shift
Over the past ten years, I have worked with many startup CEOs. One of the most common questions I get, by far, is where and how to focus their time and resources to effectively grow their startup. My answer depends on where they are on their startup journey. Along the...
No matter your size, measure customer experience
Startup leaders often ask, “is my company big enough to worry about measuring customer experience?” I most often respond with a few questions of my own. Do you care about retention? Do you care about revenue? If the answer to either of these questions is yes, then you...
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