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Insights for Growth:
Navigating the SaaS Startup Journey

The Fractal River Blog

Welcome to the Fractal River Blog. Here, we share key learnings and explore the latest trends, strategies, and innovations driving success to scale revenue operations, analytics and data in the startup world.

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B2B SaaS Customer Success Maturity Model

A Customer Success Maturity Model provides a structured framework for B2B SaaS organizations to evaluate and enhance their customer success operations systematically. By defining clear stages of maturity, the model helps companies identify their current capabilities and outlines a pathway for progressive improvement…
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A Better Way to Manage Salesforce Page Layouts

Dynamic Forms and Actions revolutionize traditional Salesforce page layouts by offering a plethora of new capabilities and flexibility. Granular control and improved page load times are just some of the advantages they provide.
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The Imperative of Maintaining Current and High-Quality Lead Data

Leads are the lifeblood of sales and marketing efforts, representing potential customers interested in a product or service. However, the mere accumulation of leads isn’t enough; it’s important to be selective on what data points to capture and keep them current.
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Conversational Interfaces: Use AI to Chat With Your Data or App

AI is fundamentally changing our approach to data and application interactions. In this article we take stock of our experience developing Conversational Interfaces (CIs) to discuss challenges, solutions and requirements for success.
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Rethinking Product Analytics: A Smarter Approach

In the dynamic world of startups, the race to deliver feature-rich products often leads to a common mistake: developing analytics in-house using application engineering resources…
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No matter your size, measure customer experience

Startup leaders often ask, “is my company big enough to worry about measuring customer experience?” I most often respond with a few questions of my own…
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The Scale Shift

Over the past ten years, one of the most common questions I get from CEOs, is where and how to focus their time and resources to effectively grow their startup…
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B2B SaaS Customer Success Maturity Model

No matter your size, measure customer experience

Rethinking Product Analytics: A Smarter Approach

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