As I discussed in our previous post, when companies grow they tend to lose strategic focus. This happens as they change their business model over time to find more effective ways of doing business, and as they tactically chase revenue from the customers they manage to get. The way out […]Continue Reading →
When companies are founded, there is normally a single vision that identifies the purpose of the company. A powerful market need. A set of target customers. A compelling value proposition. Things look beautiful on paper.
However, as founders quickly discover, no plan survives contact with reality. Once they start interacting with the market by selling […]Continue Reading →