Fractal River was established in 2012 by our founder, Roberto Moctezuma, with the purpose of helping companies drive innovation, growth and customer experience through the application of technology and operational excellence.

Roberto began his career as a software developer and rose to become General Manager of one of Mexico’s largest software development and IT service providers at age 23. He then led a startup pioneering electronic fund transfers (EFT) and telecom solutions in Mexico that grew to $50M USD, and later joined Compaq (which was acquired by Hewlett-Packard) in 1995.

During the next 15 years, he took on multiple roles of increasing responsibility in eCommerce, sales, marketing, product management, operations, IT and general management: He created Compaq’s eCommerce business in Latin America as Director, eCommerce and Internet Sales; managed HP Latin America’s operations and IT as Vice President, Latin America Operations and IT; managed operations for HP’s $8B direct business in the Americas region as Vice President, Americas Volume Direct Operations; scaled HP’s Desktop Solutions Global Business Unit into a $450M USD global business as its Vice President and General Manager; and successfully executed the $240M acquisition and integration of Neoware, Inc.

Since 2010, in addition to helping larger companies, he has been active in the startup ecosystem in Texas working with seed accelerators, angel investor networks, universities and venture capital groups; participating in forward-thinking events such as SXSW, where he has been a speaker and an accelerator coach for the past few years; he lectures at the Entrepreneurship MBA program at Rice University and leads Ventures & Innovation for Good Works Houston, a startup accelerator focused on social impact. He is the creator of Venture Launchpad (, a coaching and development program for startups.

To view his full profile click here.